The 90 Day Rule in Marketing
Why marketing takes 90 days to show its return — and how to plan, measure and stay the course without bailing early.
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About this episode
In this episode, Joshua Leyenhorst and Lyndon Smith discuss the 90-day marketing rule — focusing on patience, measuring key metrics, and aligning marketing strategies with business objectives for long-term success.
They unpack the most common mistake business owners make with marketing spend — judging it too early — and what to measure instead.
Your hosts
Joshua Leyenhorst
Founder of BasePoint CPA. Chartered Professional Accountant (CPA) and Certified Exit Planning Advisor (CEPA), helping business owners see the full picture of their numbers.
More About BasePoint CPA →
Lyndon Smith
Founder of Expansive EDGE. Two decades in projects and design across six continents, focused on operational leadership and continuous improvement for small and medium-sized businesses.
More About Expansive EDGE →
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