The Sales Funnel
Lead qualification, the discipline of follow-up, and the role CRM tools play in turning a funnel into a system.
Also listen on
About this episode
In this episode, Joshua Leyenhorst and Lyndon Smith dive into sales funnels — discussing lead qualification, the importance of follow-ups, and tools like CRM systems to optimize business performance.
They break down where most small businesses drop the ball, and what a working funnel looks like when it's running properly.
Your hosts
Joshua Leyenhorst
Founder of BasePoint CPA. Chartered Professional Accountant (CPA) and Certified Exit Planning Advisor (CEPA), helping business owners see the full picture of their numbers.
More About BasePoint CPA →
Lyndon Smith
Founder of Expansive EDGE. Two decades in projects and design across six continents, focused on operational leadership and continuous improvement for small and medium-sized businesses.
More About Expansive EDGE →
Never miss an episode
Get helpful business tips and a heads up when we release something new.